This is not taking place in any near future was what we had thought a 12 months again! Can chips be healthy? All what the patron care about was the taste, wholesome factor appears to be only a fad previously. People had been aware that this stuff is sinful, still they can not cease themselves from eating only one but the feeling of guilt lingers.

Why not whip up a healthier & tastier different which are now obtainable out there. There are many alternatives that seem like they may be healthier for you. Snack chips are tasty. They’re salty. They’re sometimes potato. But now there are nachos, soy chips, multigrain chips, extruded chips & so on. How do they style, and are they wholesome? So what do you do when you hungry?

So when you are hungry, the very very first thing that comes to your mind is having quick snack bites. Oh you love fried snacks? Then you may also like to have an approx. 30% of fats. Your style buds are glad but how about your health? Then how about baked? Baking alone does not make all of it healthy. It can save you your self from some fats but what well being benefits it gives you? It will be like simply eating carbs. Think about it.

Vijay Uttarwar, the man behind India’s first protein non-fried & non-baked snack (chips), says it was the desire to supply folks with a healthy and tastier various that made him launch the product – Ritebite Max Protein, a 7 grain protein savoury snack. Ritebite Max Protein is an extruded non-fried & non-baked (scorching air puffed), an excellent tasting, multigrain, excessive protein savoury snack. It has 3 instances extra protein than corn chips (nachos) & 3 instances much less fats than fried namkeen.

With the youth shifting additional away from cooked Indian meals and choosing processed foods like pizzas and burgers, snacking firms agrees upon the challenge to turn them in direction of a healthier possibility is massive. The Indian market is continuously changing. Consumers choose products that are wholesome, tasty and environment-pleasant. Packaged snacks are generally not considered wholesome. So there is a chance to create value for shoppers in new methods. New product formulations, well being advantages, or a steadiness of style & nutrition can be used to enter new and rising segments. Overall, the company can maintain its leadership via modern new merchandise that maintain quality parameters in addition to need to keep in mind the taste issue of Indian consumers.

Snacking is a long term trend and the future of eating. As how the business is shaping up, consumers will proceed to snack extra and sit down for meal much less. Less expensive than meal choices, snacks supply the comfort that a consumer search and since they are sometimes unplanned purchases, patrons are willing to grab them and fulfill their immediate snack craving. Aside from unique flavour options, customers are in search of healthier choices of their favourite snack. Consumers are clearly telling us that they’re watching what they eat and they need those healthy snack choices or options. Consumers when choose their favorite snacking chips, they now first look on the nutrition desk as properly as the substances checklist. They now have a clear understanding of what’s wholesome and non-healthy for them. Terms like Low-Fat, Fat-Free, High Protein, High Fiber are in sync with their notion of health meals. We are seeing a high stage of consumer curiosity in the snacking (chips) market because of the fundamental nature of the snack, the place meals brands are one upping each other with extra technology and high quality, well being benefits now tops the preferential parameters.

Future of snacking shall be far more attention-grabbing to look out for. Companies will redefined what a snack is. Customers now think that snacks are chips, cookies or biscuits. Further snacks will likely be mini-meals or four gadgets on a tray. There are multiple researches that present Indian population has stopped consuming three meals a day and gone to 5 – six small snacks, which has a huge implication on the food & beverage trade. You want to understand the goal customers and those snacking day elements. As a healthy snacking company, we foresee a number of opportunities to faucet such shoppers.

Another essential aspect for differentiation is by slender targeting, a line of products with different flavour or well being profile for various generations. Targeting generation A (age 48-66), technology b (32-47), (32-47), (19-31) & (8-18). Each technology enjoys totally different flavour, health requirements, the thought of snacks for herbal extract everyone goes by the best way facet so there’s a great opportunity to target niche markets and capitalise on flavour and Herbal Protein health advantages that resonates with these population groups i.e customised modern health snacks for each of the generations.

Talking about what kind of snacks resonate with the customers, protein bars are one other growing category that are very appealing to the consumers because of the starvation satisfaction and really feel full longer positioning / comfort issue. Indian persons are embracing the concept of snacking between breakfast and lunch, & lunch and dinner. Loaded with protein & fiber can be the next big snack. For the snacking era, multigrain protein chips or protein bars like Ritebite Max Protein could be of nice opportunity as it stands out on all the parameters of health, wellness & taste, and the perfect part is you do not should really feel guilty – a guilt free snacking.

So there’s large opportunity with lot of innovation taking place within the healthy snacking market. Let’s wait & watch how this well being industry unfolds itself in the coming years.

Company Profile:

Naturell India Pvt. Ltd is a visionary healthy lifestyle company established by Mr. Vijay Uttarwar. Naturell’s vision is to provide the best nature based mostly products that assist shoppers adopt a healthier lifestyle. Naturell provides a variety of RiteBite premium products with superior quality that pleases your taste buds as well as to keep up your energy levels.

Ritebite caters in segments like Meal alternative Bars, Protein Bars, Diet & Sugarless Bars, Herbal Protein Bars, Weight Management Bars. Naturell is also proud to introduce India’s first protein snacks – RiteBite Max Protein which is an extruded non-fried and non-baked (Hot Air Puffed), an amazing tasting, multigrain, excessive protein savoury snack. Ritebite makes a perfect on the go healthy snacks.

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